Poker Industries banners

In the course of establishing pop culture web site Newmoanyeah.com and building up relationships with banner advertisers for revenue, I actively decided to enhance the performance of some campaigns by pitching, designing, and executing on the development of new custom ad units. For Poker Industries, one of the web's leading international DVD importers, this became a series of eight 120x600 skyscraper banner ad units each dealing with a different popular movie genre.

The banners were a success with most garnering around a 3% click through rate (CTR). In conjunction with several search engine optimized (SEO) reviews of movies, the banners helped turn Newmoanyeah.com into a valued partner, responsible for bringing in significant web-based movie sales for Poker Industries.

 
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